Finding and Owning a Paris Apartment
(Excerpted from…) Some 'Golden Rules' of logo design
Steve Douglas, CEO, founder and Creative Director of Thelogofactory.com
http://www.entireweb.com/newsletter/archive/2007/ISSUE317.html
1) Uniqueness
Your logo should be able to stand out as completely 'yours'.
2) Timeless
Doesn’t get quickly dated by fad chasing
3) Gimmick Free
Your logo should be as technically simple as possible for adaptability.
4) Adaptability
You’ll need a logo that's adaptable to every occasion .
5) Scalability
When using your logo, you'll need to be able to use it small. Real small. Postage stamp size. .
6) Color is Secondary
Colors are extremely important. Using consistent corporate colors will become part of your .
7) Appropriate Aspect Ratio & Footprint
The aspect ratio of a logo is the relationship between a logo's height and it's width. Bottom line, you don't want a logo that's too tall, or too wide. Square'ish' is always best .
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