Paris Real Estate

Finding and Owning a Paris Apartment

Here's one and some advice from an expert:

(Excerpted from…) Some 'Golden Rules' of logo design

Steve Douglas, CEO, founder and Creative Director of Thelogofactory.com

http://www.entireweb.com/newsletter/archive/2007/ISSUE317.html



1) Uniqueness


Your logo should be able to stand out as completely 'yours'.


2) Timeless


Doesn’t get quickly dated by fad chasing



3) Gimmick Free


Your logo should be as technically simple as possible for adaptability.


4) Adaptability


You’ll need a logo that's adaptable to every occasion .



5) Scalability


When using your logo, you'll need to be able to use it small. Real small. Postage stamp size. .


6) Color is Secondary


Colors are extremely important. Using consistent corporate colors will become part of your .


7) Appropriate Aspect Ratio & Footprint


The aspect ratio of a logo is the relationship between a logo's height and it's width. Bottom line, you don't want a logo that's too tall, or too wide. Square'ish' is always best .

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